SHOPPER ENGAGEMENT

SHOPPER ENGAGEMENT

AT THE POINT OF PURCHASE

DEMONSTRATIONS

DEMONSTRATIONS

IN-STORE PRODUCT TRAINING

TRAINED SALES EXPERTS

TRAINED SALES EXPERTS

WHERE SHOPPER & BRAND INTERACT

BRAND AMBASSADORS

We believe the best opportunity to influence the shopper’s purchase decision is at the point of consideration where a shopper and brand interact - particularly where the “moment of truth” can be realized at the place of purchase.


While traditional marketing methods are still a critical part of the marketing mix, today’s cluttered retail environment relies heavily on the in-store experience and ensuring the consumer chooses your product at the point of purchase.
Billboards, television commercials and print ads can inform the consumer of a product or a promotional offer, however, once they enter the store, millions of marketing messages are flung at them. The consumer often becomes overwhelmed and confused. In step our demonstrators.
With the ability to tailor the product trial to the customer’s needs, the demonstrator can assist the consumer to make an informed decision about buying your product by focusing on the benefits of the product rather than robotically listing the features. They are up to date with product knowledge, current promotional offers and also competitor activity.


At CROSSMARK our brand ambassador programs include expert sales training and rigorous product training, supported by our Business Insights team to develop key reporting metrics that drive sales and provide competitive analyses.

BUSINESS INTELLIGENCE

CROSSMARK’s advanced analytics systems include unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. We identify critical insights to understand and target the right shoppers with the right products, right channels, right locations at the right time.

CONSULTATION BEFORE EXECUTION

Tasks are formally agreed clearly before things are done so you have the peace of mind that things are done correctly from the start.

CHANGE REQUIREMENTS HALFWAY?

We understand that change is inevitable often at short notice! CROSSMARK’s systems and flexibility means that we can adapt to a client’s changing demands quickly while still delivering exceptional results in store.

OVER AND ABOVE WITH YOUR BRAND

At CROSSMARK, we look to forge connections on many levels. Whether it’s linking consumers to brands, or insights to ideas, these connections fuel growth for our valued clients and customers. As a trusted partner, we nurture these connections with a smart, inventive approach and talented people whose commitment to excellence make it personal.

RETAILERS

CROSSMARK have extensive experience in working closely with all  retail groups


Our organisation have multi-tiered relationships with all retailers, from HO through to store proprietors & department managers


Our field staff are activating sales assist teams, POS execution, product ranging & distribution, and training programs across most of the retail banners displayed to the right on a daily to weekly frequency

SERVICES

CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.

Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.

Speed to Market

Speed to Market

Planogram Execution

Planogram Execution

POS Distribution

POS Distribution

New Line Speed to Shelf

New Line Speed to Shelf

Shelf Merchandising

Shelf Merchandising

Audits

Audits

Product Rotation

Product Rotation

Display Setup

Display Setup

Promotional Pre-Sells and Compliance

Promotional Pre-Sells and Compliance

LATEST NEWS

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CONTACT US

  • Crown Building, G/67-73 Hurstmere Road
    Takapuna, 0622
    New Zealand
  • +64 9487 7020
  • 1/29 Christie Street
    St Leonards, NSW 2065
    Australia
  • 02 9439 1233
  • 1/582 Swan Street
    Burnley, VIC 3121
    Australia
  • +613 9819 8400
  • contact@crossmark.co.nz
  • www.crossmark.com.au
  • Subscribe to our Newsletter

CROSSMARK NZ - (64) 9 487 7020