AT THE POINT OF PURCHASE
IN-STORE PRODUCT TRAINING
WHERE SHOPPER & BRAND INTERACT
We believe the best opportunity to influence the shopper’s purchase decision is at the point of consideration where a shopper and brand interact - particularly where the “moment of truth” can be realized at the place of purchase.
While traditional marketing methods are still a critical part of the marketing mix, today’s cluttered retail environment relies heavily on the in-store experience and ensuring the consumer chooses your product at the point of purchase.
Billboards, television commercials and print ads can inform the consumer of a product or a promotional offer, however, once they enter the store, millions of marketing messages are flung at them. The consumer often becomes overwhelmed and confused. In step our demonstrators.
With the ability to tailor the product trial to the customer’s needs, the demonstrator can assist the consumer to make an informed decision about buying your product by focusing on the benefits of the product rather than robotically listing the features. They are up to date with product knowledge, current promotional offers and also competitor activity.
At CROSSMARK our brand ambassador programs include expert sales training and rigorous product training, supported by our Business Insights team to develop key reporting metrics that drive sales and provide competitive analyses.
CROSSMARK have extensive experience in working closely with all retail groups
Our organisation have multi-tiered relationships with all retailers, from HO through to store proprietors & department managers
Our field staff are activating sales assist teams, POS execution, product ranging & distribution, and training programs across most of the retail banners displayed to the right on a daily to weekly frequency
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
Our solutions make an impact in store across a wide range of retail channels, as well as out of store through “live” and digital consumer engagement along the shopping journey.
CROSSMARK has taken its commitment to customer service a step further by introducing unique, live reporting technology across its merchandising business nationally.Read More