CROSSMARK perform for Vodafone
Recently I had the opportunity to attend one of the big nights on the Mass Market Retailer calendar, the Harvey Norman Gala Dinner. This is an event that recognises the top suppliers to the Harvey Norman business as well as rewarding the high performing people within Harvey Norman stores and through their Head office. In a room filled with some key decision makers, we were very happy to be included in the mix of people that add value to the Harvey Norman business.
The mobile phone category in any retail environment is a difficult environment to build and maintain advocacy. This is particularly true in the likes of Harvey Norman where they have a strong drive to hit an ‘On Account” number for competitors. So it was particularly pleasing when the winner of the mobile supplier of the year 2017 was announced as Vodafone!
This is a testament to the work that is done by a dedicated team in the CROSSMARK business... Not only dedicated by nature of their roles but also by character of their actions! The quality of support given in the retail environment is a key differentiator in the hotly contested mobile category. This is something that came through as a trend in conversations with the Harvey proprietors and head office staff that were in attendance. It was overtly evident that Vodafone is recognised as providing the best support in the category, and by virtue of the work CROSSMARK perform for Vodafone, an acknowledgement of the team’s service excellence.